Create for Hey Maddie. Earn commission. Compete for the grand prize.

Important dates

How the challenge works

A transparent creator competition built around qualified paid subscribers—not views alone. Most creators will probably post once to hit the minimum. The more you post, the more chances you have to reach new people—and the better your odds of beating creators who stop at one.

1. 1

   Apply

   Register with your full name, email address, and TikTok handle. Hey Maddie reviews each application and may accept up to 100 creators.

2. 2

   Get your creator link

   Every approved creator receives a unique affiliate URL and access to approved talking points, brand assets, disclosure guidance, and campaign rules.

3. 3

   Publish during the challenge

   Post original TikTok content beginning on the official start date. To be eligible for payouts, you must publish at least 1 qualifying video of 45+ seconds that clearly discloses your Hey Maddie relationship. Content must stay live through the verification period.

4. 4

   Generate qualified signups

   Referred customers must use your unique link, become new paying subscribers, pass payment and fraud checks, and remain eligible through the qualification period.

5. 5

   Earn and compete

   You earn 25% commission on eligible signups you refer. The creator with the most qualified paid signups wins 25% of the Net Launch Pool. Posting more than the one-video minimum gives you more shots at signups—most competitors will likely stop at one.

Two ways to earn

See how the launch pool works

Three example outcomes at 200, 500, and 1,000 total paid subscribers across all creators.

Creator leaderboard

Rankings are provisional until the verification period is complete.

TikTok posting requirements

You need real campaign content on TikTok to qualify for payouts—not just a creator link.

• Post at least 1 original TikTok during the challenge, each at least 45 seconds long, to be eligible for commission and prize payouts.
• Each qualifying post must be original, truthful, and include a clear sponsorship or affiliate disclosure.
• Qualifying posts must go live at or after the official challenge start time and stay public through the verification period.
• Most creators will probably post once to hit the minimum. The more you post, the more chances you have to reach new people—and the better your odds of beating creators who stop at one.

What counts as a qualified signup?

A signup is added to the final leaderboard only when all qualification requirements are satisfied.

• The customer is a new Hey Maddie customer and is not an existing, duplicate, recycled, or previously refunded account.
• The customer enters through the creator's valid tracking link or approved attribution method.
• The customer completes a paid subscription on the $24.99/month plan.
• Payment is successfully collected and settled.
• The transaction is not refunded, reversed, charged back, fraudulent, self-referred, artificially generated, or otherwise ineligible.
• The subscriber remains eligible through the configured 30-day qualification period.
• The referral complies with the Official Rules, Affiliate Terms, platform policies, and required sponsorship disclosures.

Who should apply?

• TikTok creators who genuinely serve an audience aligned with Hey Maddie.
• United States residents who are at least 18 years old and legally able to enter the agreement.
• Creators willing to publish original, truthful content and clearly disclose the affiliate or sponsored relationship.
• Creators who will not make false guarantees, misleading income claims, unsupported product claims, or deceptive statements.
• Creators willing to publish at least one qualifying TikTok (45+ seconds) and additional content if they want a competitive edge.
• Creators willing to keep qualifying campaign content public through the verification period.
• Applicants who are United States residents and able to receive payouts in the United States.

Submitting an application does not guarantee acceptance. Hey Maddie may evaluate audience fit, engagement quality, content quality, brand safety, authenticity, location, and available campaign capacity.

Apply for the Founding Creator Challenge

United States residents only. Approved creators must post at least 1 qualifying TikTok of 45+ seconds to receive payouts. Tell us who you are and where we can review your TikTok content.

Frequently asked questions

Challenge rules at a glance

This section is a plain-language summary. The signed Affiliate Terms and full Official Rules control if there is any conflict.

• Participation is invitation-based or subject to application approval.
• The challenge is open only to approved creators in the United States who satisfy age, identity, payout, and legal eligibility requirements.
• The challenge begins and ends at the exact configured times in Asia/Manila unless the Official Rules specify another controlling timezone.
• Only qualified paid signups generated during the eligible attribution window count.
• To receive any payout, each creator must post at least 1 qualifying TikTok of 45+ seconds during the challenge, with required disclosures.
• Creators may not purchase through their own links, create fake accounts, use bots, incentivize prohibited purchases, misrepresent Hey Maddie, spam users, or manipulate attribution.
• Creators must clearly and conspicuously disclose their material relationship with Hey Maddie in each relevant post.
• Hey Maddie may remove ineligible transactions, suspend provisional rankings, request supporting information, and disqualify creators for fraud, abuse, material rule violations, or conduct that threatens the brand or campaign.
• The winner is the creator with the highest verified number of qualified paid signups after the verification period.
• If two or more creators tie for the highest count, the grand prize pool is split equally among them.
• The grand prize is calculated from the final verified Net Launch Pool, not from an unverified live estimate.
• All payouts require valid identity, payment, and tax documentation where applicable.
• Creators are responsible for their own personal tax obligations unless applicable law requires withholding.
• Hey Maddie may postpone, modify, suspend, or cancel the challenge if fraud, platform failure, legal requirements, technical problems, or circumstances outside reasonable control compromise the promotion, subject to the Official Rules.

Have qualified counsel review the Official Rules, affiliate agreement, eligibility restrictions, tax treatment, creator disclosures, privacy terms, and promotion structure before launch.